Templates & Branding

Email signatures can perform a range of functions, both administrative and promotional. Helping staff create a simple, short signature to by balancing out these functions is the goal of this guide.

Signatures should:

• give basic information about you and your role, demonstrating legitimacy.
• provide alternative contact information (like a web address or a phone number)
• be simple:
  • Complicated information may be ignored.
  • Complicated formatting and design may well not appear as expected (or at all) when your recipient views your message.
  • Shorter, simple messages save network bandwidth and save paper if printed.

Signatures should not:

• provide personal information or reflect personal opinions or tastes.
• include personal images, attachments, colors, special fonts or other HTML formatting.